How do you create a logo? Logo Design can become very difficult if you aren’t properly aware of the most important logo parts. Yes, logo making can be easy if you have the right skills and focus on each individual element at a time. But what if you don’t know where to start? The art of making a logo depends on how you do it. It can be easy if you do it one element at a time or difficult if you don’t understand the different elements that make up a logo and don’t focus on them individually.

Many people ask the question, “What should I put in my logo?” A logo is a reflection of the brand it is referencing. When designing a logo, the brand becomes the first point of interest . You must mentally create an image of the brand the logo is for and then try recreate that mental concept into something visual. You may need some time to relate a logo to the idea of the brand. For example, a clothing brand can have something related to clothing in its logo or it may be related more to an idea or concept the brand exudes. However, when you’re ready to go, consider the following important parts of a logo while designing a logo:

Brand Message Match

There are quite a few types of logo designs. The types of logo that is used will depend on the message the brand is wanting to give off. The type of logo design that you select before beginning the designing of the logo acts as the fundamental guide in designing the rest of the logo. Let’s take a look at the most prominent logo design types.

Monogram Logo

A monogram is the most basic type of logo. A monogram consists of the company’s name as a logo. The design of the logo relies heavily on the choice of the font. A monogram may not contain the whole name of the brand or may contain only the initials.

Mascot Logo

A mascot type of logo is simple. It consists of an avatar or a person that stands for the brand. It is defined as the “face” of the company. A common example of a mascot is Colonel Sanders of KFC.

Pictorial Logo

A pictorial type of logo is a logo that represents the values or service provided by a brand through an image. The image defines the ideology of the company or the literal service provided by the company. A pictorial logo may also refer to the name of the company. A good example of a pictorial logo is the logo for “Starbucks.”

Emblem Logo

An emblem type of logo is a logo that uses a symbol or icon as the brand’s image. Good examples of emblematic logos are Nike and Adidas.

Combination logo

The combination type of logo is considered the best for new startups. The combination type of logo combines a monogram with some sort of graphic that relates to the brand. These logos are preferred as they help new businesses to get established.

Graphic Options

The graphics involved in the logo need to be in correspondence with the message of the brand and the other elements discussed above. There are wide range of graphics that can be used when creating a logo. Analyze the brand to get to know which graphic would best suit the logo. Graphic design can be grungy, clear, partially clear, or any other type of that matches the tone of the font and business overall.

Looking for graphics for your logo project? Check out Creative Market for endless graphic possibilities.

Font Choice

Font choice may be one of the most important parts of a logo however some logo types may not even need a font. The text may contain the slogan of the company, the name, or just the initials of the company name. It should also reflect the brand message as well as what the brand represents. The selection of the font depends upon the logo type. You should try different fonts and check the aesthetics of each with the rest of the logo.

Some common types of fonts used in logo making are:

• Serif text styles are conventional, decent, and dependable.
• Sans serif text styles are tense, clean, and productive.
• Content text styles are creative, interesting, and rich.
• Current text styles are emotional, strong, and significant.

Learn how to choose the perfect font for your logo by watching the video below.

Color Palette

Color selection is also a critical aspect of any logo design. The combination of colors, the saturation, the number of colors, and the chemistry of the colors with the rest of the logo can all produce a different outcome and feeling from the logo. Some colors are more popular and are loved by the majority of people in general. However, in logo design, the choice of color depends on the overall impression that the color gives.

Consider Pepsi’s logo and imagine that the red color in their logo was pink. It would look terrible, to say the least. This just shows how important the selection of color is when creating a logo. Color choice can either destroy the aesthetics of your logo or lift it. Experiment with different colors in the beginning to map out the perfect color combination for your logo. Take these color options into consideration when analyzing the brand and select the final colors accordingly.

Wrapping Things Up

Logo-making can be a difficult task if you do not know the important parts of logo design. Font, color,  graphics, type of logo design, and message of the brand are key elements involved in a logo design. Focusing on each element after researching the brand is the best way to easily design a logo. Should you need help from a pro, feel free to reach out to us and we can happily help design a logo for you that represents exactly who you are and how you want to be seen.